Experience

Each artisan was given their own personalized 3D booth or space, allowing them to present their creations in an immersive environment. Visitors could:

Explore products in 3D with high fidelity and lifelike detail.

Test items in Augmented Reality (AR) to visualize them directly in their real spaces.

Interact directly with artisans through integrated communication features.

Purchase products instantly thanks to an e-commerce integration inside the virtual exhibition.

Visit sponsor booths designed to give partners and sponsors their own branded spaces, creating added visibility and engagement opportunities.

Impact
This project not only preserved Morocco’s cultural heritage in a digital format but also offered artisans and sponsors an innovative platform to reach a global audience — merging tradition with cutting-edge virtual technology.